Summer is just about coming to a close with back to school upon us. In addition to backyard BBQ’s and beach vacations – for most of the country – summer has also been a great time for outdoor exercise. Summer is a great time for me because my kids are out of school, and we take full advantage of the extra daylight. We’ve been doing all sorts of things, exploring Pittsburgh as new residents. Throughout the summer, we’ve been to the zoo, aquarium, museums, and of course, taken advantage of the great bike trails and cooled off from the 90+ degrees heat in the local pools. Even though I am not exactly engaging in an intense cardiovascular activity, I’ve been surprised about the amount of calories I burned during all of these summer activities. And, we’ve still been unpacking from our move here nearly a year ago, which also burns a lot of calories!

Whether your summer fitness goals are weight loss or enhancing your existing fitness regimen with new activities, we want to help you meet your goals. A big part of reaching your goals is knowing your body, like the amount of calories you are burning during your summer activities. To make it all easier, BodyMedia is in the midst of a promotion where we’re giving away one Armband each day. We’re about halfway through now, but you can still enter until October 20th.

The giveaway coincides with a new ad campaign that is being featured on a billboard near Time Square in NYC. We are really excited about the potential for this campaign to engage new users and to build awareness about our BodyMedia technology. We took full advantage of the prominent location of the ads to develop something eye-catching and a little edgy to motivate and empower consumers to take control of their fitness goals and lose weight, while entering for a chance to win a free armband.

We know from consumer feedback that most consumers want to lose weight and take control of their health, but sometimes need that ‘extra push’ to get started. Messages that can be seen as ‘preachy’ aren’t always the best motivators. By capturing consumer attention with these light-hearted ads, BodyMedia FIT has the opportunity to help more consumers reach their fitness and weight loss goals by introducing them to the BodyMedia FIT system. After all, we know that BodyMedia’s patented technology has been researched in over 100 clinical and independent studies. A recent clinical showed improved weight loss up to 3X* (full clinical results here).

There is still plenty of time for fun outdoor activities, so log on to www.bodymedia.com/newyork for a chance to win a free armband.

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